In March 2016, Jonathan gathered all his family and friends to announce a life
changing decision - he had quit his job, sold his car and bought a one-way ticket
to travel the world. The very next day he landed in Cuba and took his first step into the new chapter of his life. Aware of his mom’s concern, he searched for a way to comfort her and finally found a simple solution that brought to life: MOM I’M FINE.
On April 1st in 2016, Jonathan introduced MOM I’M FINE to the world on Instagram. As he travelled through the world, the concept began to gain a lot of followers and continued to grow each day. Along his journey, he witnessed breathtaking landscapes and crossed paths with interesting locals. He also adopted a new philosophy: “to create a community with a daring and caring mindset” and, before he knew it, he was jumping out of airplanes, climbing mountains of 6,088 meters high, scuba diving among sharks in the depths of the ocean, hanging with the Colombian army and playing around with crocodiles in Mexico.
As he was living all these memorable moments, he always made sure to leave his mom a special ‘MOM I’M FINE’ message one picture at a time. Today, Jonathan and his ‘MOM I’M FINE’ sign have become an Internet sensation. His story has appeared on multiple media platforms (magazines, radios, TV) worldwide and became a TV series.
Thanks to Instagram and the amazing community that gathered around the project, he had the opportunity to work with NGOs such as UNICEF in Madagascar, The Red Cross, the Belgium Agency for development in Morocco, the International Society of Hypertension, and many more.
Jonathan has always been interested in humanitarian projects and working with many different associations made him realize he should start creating his own, that’s why, in 2019, he has created his association based in Belgium called Mom I’m Fine Project.
Mom I'm Fine Project focuses in two main causes: education & environment. It's an association that aims to positively impact underprivileged kids by building schools from plastic waste.
The goal was to build the school for the people, by the people. At first, there were many in-kind donations such as the land, people from town gathering plastic, and there was also a contest with Archstorming to choose the architect.
Once all these things were figured out, the only need was funds for the construction of the school. As the project wanted to avoid any type of donations from brands or organizations with marketing or political interest, the association organized a crowdfunding where hundreds of people donated.
Jonathan also created a "Mom I’m Fine" clothing line with organic and fair-trade garments, dedicating 100% of the profits for the project.
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