Our mission: To create a community with a daring & caring mindset

In March 2016, Jonathan gathered all his family and friends to announce a life

changing decision - he had quit his job, sold his car and bought a one-way ticket

to travel the world. The very next day he landed in Cuba and took his first step into the new chapter of his life. Aware of his mom’s concern, he searched for a way to comfort her and finally found a simple solution that brought to life: MOM I’M FINE.

On April 1st in 2016, Jonathan introduced MOM I’M FINE to the world on Instagram. As he travelled through the world, the concept began to gain a lot of followers and continued to grow each day. Along his journey, he witnessed breathtaking landscapes and crossed paths with interesting locals. He also adopted a new philosophy: “to create a community with a daring and caring mindset” and, before he knew it, he was jumping out of airplanes, climbing mountains of 6,088 meters high, scuba diving among sharks in the depths of the ocean, hanging with the Colombian army and playing around with crocodiles in Mexico. 

As he was living all these memorable moments, he always made sure to leave his mom a special ‘MOM I’M FINE’ message one picture at a time. Today, Jonathan and his ‘MOM I’M FINE’ sign have become an Internet sensation. His story has appeared on multiple media platforms (magazines, radios, TV) worldwide and became a TV series.

Thanks to Instagram and the amazing community that gathered around the project, he had the opportunity to work with NGOs such as UNICEF in Madagascar, The Red Cross, the Belgium Agency for development in Morocco, the International Society of Hypertension, and many more.

The goal was to build the school for the people, by the people. At first, there were many in-kind donations such as the land, people from town gathering plastic, and there was also a contest with Archstorming to choose the architect. 

Once all these things were figured out, the only need was funds for the construction of the school. As the project wanted to avoid any type of donations from brands or organizations with marketing or political interest, the association organized a crowdfunding where hundreds of people donated.

Jonathan also created a "Mom I’m Fine" clothing line with organic and fair-trade garments, dedicating 100% of the profits for the project.