How it all started...
“A message of love turned into a mission of impact.”
In 2016, Jonathan Kubben made a life-changing decision: he quit his job, sold his car, and bought a one-way ticket to travel the world.
What started as a message of love quickly became a global story. The concept went viral, reaching hundreds of thousands of followers and generating hundreds of millions of views. Jonathan’s adventures captured the world’s imagination, and his story was later broadcast as a national TV series in Belgium.
His visibility opened doors to remarkable opportunities. He collaborated with Cristiano Ronaldo for American Tourister, worked on international campaigns with L’Oréal and Bulgari, and shared his journey across major media platforms. Alongside these achievements, Jonathan dedicated himself to humanitarian work: supporting UNICEF in Madagascar, collaborating with the Red Cross in Belgium, and contributing to projects with the Belgian Development Agency in Morocco, as well as rebuilding efforts in Saint Martin.
Through these experiences, one conviction grew stronger: visibility must serve a greater purpose. Jonathan embraced a philosophy of building a community with a daring and caring mindset—one where personal stories could spark collective action.
In 2019, that vision took shape with the creation of the Mom I’m Fine Project, an NGO dedicated to turning plastic waste into schools and hope for underprivileged children.
